5 Elements of Successful Integrated Marketing Plans

An integrated marketing agency can do many things for your company. The most important is creating an integrated marketing plan for you. Marketing efforts are made stronger when they are created to coordinate and compliment across various channels. Such plans are complicated and require experience to properly design. A successful one will have certain characteristics that make it work hard for you.

1. Automated Communication

In order to improve work flow and efficiently and effectively reach customers, an automated communication process must be implemented. By harnessing the strength of your database, all communications can be customized and sent across a variety of marketing channels, integrating your communications into your marketing plan.

2. Multi-channel marketing

The power of today's marketing is the array of marketing channels and the different ways they can appeal to customers and work for companies. By harnessing a number of channels in one plan, not only can different marketing methods be used, but different types of customers can be reached.

3. Metrics analyzation

While it is good to have a well designed plan, without a way to analyze it as it is put into practice, you can't tell what is working and what is not. An integrated marketing agency will be able to build the metrics to compare your channels. It will also provide the tools to easily read the data, so you can make necessary changes as time passes and things change.

4. Amplified message

An integrated plan offers a business more bang for their marketing buck, because all marketing arms are built to support each other. This unified front through various channels creates an amplified message for your company. It resonates with more people over a larger area, because all efforts works together.

5. Market strategy

Strategy is a key component to any plan that an integrated marketing agency can provide. Even with an experienced and dedicated marketing staff, the skills and tools it takes to develop a strategy are typically strongest with an outsourced agency. Their knowledge of various industries and creative vision allow them to create a great plan, based on your needs.

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3 Custom Lead Generation Ideas That Get Results

Custom lead generation, or the process of getting new customer leads and developing new business out of the customers you already have, is at the heart of any company's focus. Seeking new and innovative ways to generate interest in your company's services and products is essential. With a myriad of ways to generate leads with modern marketing techniques, there are a few workhorses on the scene. By investing time and effort into your virtual presence, you can drive new business.

1. Optimize your website

Your website needs to work hard for you. It should acquire prospects and convert as many of them as possible to leads. In order to do that, the information that your customer wants should be front and center. The site should be easy to navigate and read, with an adequate amount of good quality images. Provide various levels of calls to action, so they can choose how involved they would like to get, from simply joining an email list, to having a representative contact them directly.

2. Search Engine Optimization

Bring qualified traffic to your website with Search engine optimization, or SEO. Another form of modern custom lead generation, you let the search engines work for you. By matching your content to search terms, customer request language, and target keywords, you can drastically improve the amount of traffic your site will receive. By seeing what people are looking for and giving it to them on your site, you give your domain authority.

3. Smart email marketing

You need a targeted approach. Craft campaigns with your ideal customer in mind. Don't simply show the benefits of your services or goods over another company's. It is smart to take things a step further and show the customer all of the stages and aspects of the things that they want and how you can provide them. Emails should allow the reader to engage the information, find the content that is relevant to them, and then take action to learn more or become a customer, which is the basis of custom lead generation.

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What Are Your Website Analytics Telling You?

In a nutshell, your website analytics are telling you how well, or poorly, your site is driving business for you. That information can often signal clues about the overall health of your business. Whether your site is for a commerce or non-commerce organization, the point is to raise interest in something (product, service, information). Analytics can tell you not only how your site is doing at that job, but where you can make it stronger.

Sometimes what website analytics reveals is simply that you need to invest more time into your website. How clear is the content? Are there good pictures? How easily can visitors navigate to find what they need? Was the site organized around what you wanted to push, or what your customers want to find? Often, those questions can be answered by simply taking time to visit the site and click through links.

 

Other than the ease and look of your site, another area to learn from analytics is how people get to your site. What percentage is through web searches, referrals from other sites, return customers, or advertising and social media? The pie chart with those answers can tell you a lot...how good your customer service is...the kind of reputation you have...if you have properly mastered SEO. If any of those areas are lacking, it is an immediate red flag to improve that area in your company.

Through website analytics, you can also find how often people return to your site, how long they stay, and what they look at while they are there. This can tell you exactly what is and isn't keeping the attention of your customers (or potential customers). If you have poor clicks, perhaps your marketing efforts are targeting the wrong demographic. It could be time to readjust your focus.

Website analytics can get deeper and more involved, but the general information you need is the same. How well is your website working for you?